PACKAGING & MERCHANDISE CREATIVE DIRECTION | BROC SHOT· 2023 - 2026
Extending a wellness brand beyond the product through packaging, merchandise and thoughtfully designed physical experiences.
The Brief
Every physical touchpoint became an opportunity to express the brand's values beyond the product itself. Guided by a commitment to sustainability, the objective was to create a cohesive collection of packaging and merchandise that balanced thoughtful material choices, functionality and timeless design.
The SolutioN
Packaging, merchandise and branded accessories were approached as a cohesive extension of the brand, with sustainability guiding every creative decision. Working closely with designers, suppliers and production partners, I led the creative direction from initial concept through material selection, graphic application and production, ensuring every detail contributed to a cohesive physical expression of the brand.
2023 - 2026
YEAR
Packaging Art Direction
Merchandise Direction
Material Selection
Production Direction
service
Client
PACKAGING SYSTEM
BRANDED MERCHANDISE
Merchandise became another expression of the brand, translating its values into wearable, everyday objects. Guided by sustainability and longevity, each piece balanced minimal branding with premium materials to create products people would genuinely want to own and keep.