CREATIVE DIRECTION | Broc shot· 2023-2026
Repositioning a science-led supplement brand into a premium lifestyle brand through rebranding and creative direction across visual identity, campaigns, packaging,
digital and content.
THE VISUAL EVOLUTION
ROLE
Creative Director at Large
Brand Repositioning / Rebrand
Brand & Visual Identity
Creative Direction
Campaign Development
Creative Concept Development
Art Direction
Photoshoot Direction
Packaging Direction & Oversight
Digital & E-commerce
Content & Social
SERVICE
Client
YEAR
2023 - 2026
The Brief
Broc Shot was a science-led supplement brand with a strong foundation in sustainability and product efficacy. The existing visual presence relied heavily on stock imagery and conventional supplement photography approach. The opportunity was to move beyond a clinical, product-led approach and create a more human, sophisticated and considered visual identity, positioning the brand within a more elevated wellness landscape.
As Creative Director at Large, I led the creative direction and rebrand across the brand ecosystem, developing a cohesive visual language that balanced scientific credibility with authenticity, sophistication and a refined approach to wellness.
The SolutioN
The rebrand established a more distinctive and elevated visual language for Broc Shot, shifting the brand from a product-led, clinical aesthetic towards a more considered expression of wellness.
I led the creative direction across the brand ecosystem, shaping how the new identity translated across campaigns, packaging, digital, e-commerce and content. Photography became a key part of the transformation, moving away from generic stock imagery towards art-directed lifestyle and still life imagery that gave the brand greater depth, character and visual consistency.
The creative approach balanced Broc Shot’s scientific foundations and natural origins with a more elevated, editorial sensibility. Through considered composition, materiality, colour and imagery, the rebrand moved beyond conventional supplement advertising towards a more distinctive, lifestyle-led expression.
Across this period, I continued to shape and evolve the creative direction as the brand grew, maintaining a consistent and recognisable visual presence across campaigns, packaging, digital, social and e-commerce.
AFTER REBRAND & CREATIVE DIRECTION
A considered visual identity and editorial approach that shifted Broc Shot from clinical to a more premium lifestyle expression.
BEFORE REBRAND & CREATIVE DIRECTION
The brand relied heavily on generic stock imagery, with a clinically focused, product-led approach to communication.
DIGITAL & WEBSITE
Creative direction across website redesign, e-commerce and digital content, including the design and visual direction of social media assets.
CREATIVE ECOSYSTEMS
Applying the creative direction across every brand touchpoint, from packaging and campaigns to digital, content and e-commerce.
Building a recognisable visual world through campaign concepts, creative direction and considered imagery.
CAMPAIGN & CREATIVE DIRECTION
PACKAGING
Translating the brand into a refined, tactile packaging experience across product and presentation.
Extending the brand world across a redesigned website, e-commerce experience and digital touchpoints.
CONTENT & SOCIAL
DIGITAL & E-COMMERCE
Creating a cohesive content language across social, native assets and ongoing brand storytelling.