CAMPAIGN CREATIVE DIRECTION | evolv life· 2025
Creating a cohesive suite of photography and content through creative direction for use across social, digital and e-commerce channels.
The Brief
Evolv Life approached me to develop the creative direction for a lifestyle photoshoot that would support the brand across social media, digital and e-commerce channels. The objective was to create a cohesive collection of imagery that balanced the product's scientific credibility with a more elevated, lifestyle-led aesthetic.
The SolutioN
Dessein Studio was commissioned to concept and creatively direct a lifestyle and product photoshoot, developing a cohesive suite of campaign, still life and social content. Working alongside a talented production team, we oversaw the creative direction from location scouting and styling through to shot direction and image selection, creating a versatile content library for social media, digital marketing and e-commerce.
YEAR
2025
service
Client
Creative Consulting
Visual Identity
Digital Design
Photoshoot Direction
CAMPAIGN PHOTOGRAPHY . 2025
CAMPAIGN DIGITAL APPLICATION
Designed as a flexible content system, the imagery provided Evolv Life with a versatile library of assets that could be adapted across social, paid campaigns and e-commerce.
FEED MOCKUP
